Ecommerce and marketplace
Shopify and Amazon, run by someone who's owned the P&L.
Store setup, conversion, and marketplace management for brands doing $1M to $10M. Usually the next step after retention. Available on its own when the store or the marketplace is the bottleneck.
- SHOPIFY
- Product page speedSLOW
- Checkout flowOK
- Landing pages for adsMISSING
- Conversion trackingPARTIAL
- AMAZON
- Listing contentPARTIAL
- A+ contentMISSING
- Ad structureMISSING
- Account healthOK
What I run
Two channels. One operator. One weekly report.
Shopify setup and scale
A store that converts the traffic you already pay for.
- 01Store build, rebuild, or migration to Shopify
- 02Product page and checkout conversion
- 03Landing pages and A/B testing
- 04Tracking and analytics you trust
- 05Apps and tech stack cleanup
Amazon and marketplaces
A second channel that pays for itself, run without the guesswork.
- 01Amazon launch or account takeover
- 02Listing, catalog, and A+ content
- 03Sponsored ads structure and bidding
- 04Account health and inventory planning
- 05Walmart and other marketplaces
How it works
Audit. Fix. Run.
Biggest dollar impact first, on both channels.
Audit
I go through your store and marketplace accounts and send back a ranked list of fixes.
Fix
The highest-impact fixes ship first, in order.
- Listings
- Product pages
- Checkout
- Landing pages
- Ad structure
- Tracking
Run
Ongoing management, testing, and a weekly report on revenue by channel.
Proof
HEAD OF ECOMMERCE AND MARKETPLACE, AMPURE
+45%
Amazon storefront sales year over year, from rank, listing, and paid strategy work. Plus a DTC unit built from zero to a $1M run-rate in year one.
CO-FOUNDER, IVORY + MASON
$0 to $400K
Amazon-first launch in 18 months, then expanded to Shopify and Etsy. Average order value up 150% from bundles and upsell flows.