Retention first. Growth when you're ready.

Email and SMS systems for Shopify brands doing $1M to $10M.

Built and run by an operator with 16 years in DTC, Amazon, and CPG. Start with a free teardown of your store.

teardown / yourstore.com
Sample teardown1 of 7 flows live
  • Welcome seriesLIVE
  • Browse abandonmentMISSING
  • Cart recovery, day 2+MISSING
  • Post-purchasePARTIAL
  • ReplenishmentMISSING
  • WinbackMISSING
  • SMS capturePARTIAL
Revenue left on the table[your number]

The gap

What a new subscriber hears from most brands.

A typical store at this size, first 30 days after signup.

How it works

Teardown. Build. Run.

From first look to a running system in 30 days.

1DAY 0 TO 10

Teardown

I join your list, shop, and abandon. In 10 days you get a one-page map of what's missing and what it costs you.

2BY DAY 30

Build

Core flows live within 30 days. Email and SMS, built and tested in your platform.

  • Welcome
  • Browse
  • Cart
  • Post-purchase
  • Replenishment
  • Winback
  • SMS
3EVERY WEEK

Run

Monthly campaigns, flow testing, and a weekly revenue report.

Beyond retention

Once the flows are working, we expand into the rest of your growth engine.

Same operator, same weekly report. More of the P&L under one roof.

01START HERE

Email and SMS retention

Teardown, build, run. Every engagement starts here.

02NEXT

Amazon and marketplaces

Listings, ads, and account health on Amazon and other marketplaces.

See ecommerce and marketplace
03NEXT

Ecommerce and conversion

Shopify store improvements, landing pages, and conversion testing. More revenue from traffic you already pay for.

See ecommerce and marketplace
04NEXT

Fractional head of growth

Strategy, channel mix, and team oversight across every channel.

Want to talk growth beyond email? Book a call

Sasan, founder of Benson Lane

Who you work with

Sasan. An operator, not an account manager.

16 years running ecommerce and growth across DTC, Amazon, and CPG. Previously Head of Ecommerce at Ampure, Head of Growth at Chakra Chai, and co-founder of a DTC brand I took from zero to $400K on Amazon. I've built the flows, owned the P&L, and answered for the numbers.

You work with me directly. No handoff to a junior team after the sales call.

  • HEAD OF GROWTH, CHAKRA CHAI

    5x

    Subscriber base, grown through CRM and lifecycle marketing.

  • HEAD OF ECOMMERCE, AMPURE

    $1M

    DTC run-rate in year one, built from zero with full P&L.

  • INDEPENDENT CONSULTING

    +25 to 40%

    Customer lifetime value for DTC clients, from lifecycle and paid programs.

Free teardown

See what your email and SMS are leaving on the table.

Send your store. I go through it as a customer and send back a one-page map of the gaps and what they cost. No pitch deck. No obligation.

Rather talk first? Book a call

Free. Delivered within 10 days.